Through the use of Social Media, Digital Distribution, Self Production, Publishing and Promotion, NCIAC is leading the change from the traditional "Top Down" method of generating revenue for Artists to a more equitable "Bottom Up" approach. Corporations are fighting the change, because it puts the "Control" (read:- money) where it belongs "in the hands of independent artists". Throughout the world, independent artists are realizing that we no longer need to depend on the old paradigms to be succ …